Barstool Sportbook
iOS / Android
ROLE
Product Designer
Branding
TOOLS
Figma
Jira
Confluence
Userzoom
TIMELINE
Summer 2023
DESCRIPTION
An entertainment app that allows users to bet on popular sports and play casino games.
There are dozens of sportsbooks out there. For good or for worse, they all look relatively the same. My role was to find and improve users engagement while they are exploring props and placing bets.
Branding revisions
My first project with Barstool was to simplify and categorize the current brand elements and prepare for them to fit inside our updates design system/Component library.
Prop Search
Search was a fun architectural project, that required consolidation of existing areas of the app. We delivered a feature that improved the experience for new users that are unfamiliar with betting app architecture. But we also enhanced the pro user capabilities and allowed them to add props directly from search.
WillDeskins 2023
Pittsburgh